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At one point this year, weekly sales of sports NFTs in the U. Most of the activity and hype surrounding sports NFTs is taking place on a handful of websites where digital collectibles are sold.

Rarible, Mintable, Sorare and OpenSea all round out a growing list of places where sports fans have forked over thousands of dollars apiece for digital collectibles. Even the cryptocurrency trading platform Coinbase said last month it's launching a marketplace for NFTs, although the publicly traded company didn't give an exact unveiling date. Sports NFTs are selling like crazy because fans have always wanted to buy exclusive tokens tied to their teams — like an autographed jersey or signed baseball bat — and this is just a digital extension of that quest, NFT creators said.

In coming months, sports NFTs will be integrated into video games and paired with rare trading cards, making the items even more popular, the creators said. Sales of sports NFTs are poised to grow even larger, Ferri predicted, because individual pro and college athletes are launching their own collectibles, separate from what teams or leagues are doing.

Williamson's NFT is a video clip of him blocking an opposing player's shot, sending the ball into the stands at the Smoothie King Center in New Orleans. An NFT of an animated artistic rendering of Young against a backdrop of roses is priced at 0. For athletes, it's a new way to earn money.

For sports fans, it's "a new asset class for investors to get involved in," Bruch said. The sports world isn't the only space hoping to benefit from NFTs. Major consumer companies from Coca-Cola to Yum Brands have invested in the technology, looking to create new revenue streams.

Also last month, ViacomCBS said it's partnering with collectibles platform Recur to "create a unified environment where fans can buy, collect and trade NFTs as digital products. In the sports realm, while some fans are buying NFTs just to show their support for a favorite player or team, others are hoping their purchases will deliver big profits down the road.

While NFTs are trendy, financial experts caution that no one should purchase one with the expectation that it will grow in value in 30 years. Mike Schmitz identifies five who have star potential. Director Dan Klores creates a vibrant mosaic of basketball by exploring the complex nature of love as it relates to the game.

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