Tequila heineken the game

The council said that tests show there's no tequila in Desperados-brand beer, which is marketed as a "daring" brew flavored with tequila to make it "refreshing and wild. The council said they've been developing a case against Desperados for 10 years and now have the necessary funds to pursue legal action. Heineken maintained that it complies with all regulations and labeling requirements, noting that the beer is indeed flavored with tequila.

It first hit the market two decades ago. Heineken declined to comment on its discussions with the organization, which represents tequila producers. Tequila is a bit like champagne: It is a protected product that can only be called tequila if it's made in certain areas in Mexico according to specific rules. The Mexican Institute of Industrial Property monitors if companies misuse the tequila name.

The Tequila Regulatory Council said Desperados labeling misleads consumers and does not abide by regulations. It wants Heineken to stop using 'tequila' on its labels or start putting tequila in the beer. On the nose, this actually does smell vaguely like tequila—there are hints of salinity or seawater, along with herbal notes and something like artificial grapefruit candy. It more or less smells like very weak, not particularly good industrial tequila.

On the palate, the taste is as thin as you would expect for the hard seltzer category, where drinkability is by far the most paramount concern. I get wisps of herbal and vegetal notes here, along with lime, slight pink peppercorn and a wave of moderate, generic sweetness that feels independent of any other flavor in the can, like a CGI character added in post production.

It finishes dry, as one would expect, and is extremely easy to drink. Carbonation is solid, but not as lively as it is in regular Topo Chico. Heineken created its first export label in , expanded production to other continents in , entered Asian markets in , and began targeting international audiences in its marketing and advertising in It made its first international acquisition, of Austria-based Brau-Beteiligungs A.

Its beer is now available in nearly countries. Heineken USA was founded in , but it first earned a place in American beer history in That year, it became the first beer import to re-enter the U. From sportswear to streetwear, Heineken partners with retail brands to create limited-edition, co-branded products. In , it partnered with A Bathing Ape. The company is about more than just good looks, though.